- Chériefou produces sustainable to facilitate the lifes of our future generations on this planet. For this reason he decided to stick to manufacture limited editions. All exclusive pieces are handcrafted and support local artisans.
- As he identify as a brand that does not contribute to the mass oriented and capitalist part of the industry. The concept of a once a year collection, arised out of he's rebellion against the abundance and the critical consumer behavior in this industry. It is a statement of a political conviction that he want to communicate and pass on.
